You might have heard of content management systems and names like WordPress, SquareSpace, Wix, Weebly, Magento or Shopify. But which is right for your business website? Here’s a simple flowchart decision tree to help you choose the right CMS for your website. Use this as a starting point in your research, or in your discussion with your web designer.

Which CMS for your website? WebsiteDoctor flowchart to help your decision

Be wary of recommendations from those who just happen to know one tool better than another. Discuss it with experts who have used different systems, and you could even experiment with the different choices and see what works for you.

Do you want my help with figuring out which system is right for your website? Contact me and I’ll talk you through the pros and cons of each option.

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Which Website Technology aka Content Management System “CMS” Should I Use?

Is it your first website?

Yes – If you aren’t experienced with websites, consider starting with a less expensive hosted website from a service like Shopify (if you want an online store), or SquareSpace or Wix (if you don’t). After a few months you’ll have learned a lot about running a website and be in a better position to invest in a bespoke website.

No – continue:

What is the site purpose?

  • Generate Leads (i.e. have prospective customers contact you) – WordPress is a strong contender for Lead Generation sites.
  • Sell Services Directly (e.g. take a booking) – WordPress will be an option, there will be many other solutions available too so do your due diligence.
  • Sell Products Directly (i.e. ecommerce) – Do you have more than 1000 products, or need EPOS integration?
    • Yes – Magento is a robust, well featured ecommerce solution with a large ecosystem of support services.
    • No – Have a look at WordPress + WooCommerce. It’s particularly good for sites with low number of products (e.g. 1-50).
    • Not Sure? – Start with Shopify, etc, as above

About the Author

Alastair McDermott is an online business and technology consultant specialising in helping small businesses and professional services providers to increase online sales by improving website conversion rates and bringing more visitor traffic.

He has been building websites and software since 1996 and has co-founded several software, web and information based startup companies and has provided solutions for businesses and organisations of all sizes.

Alastair is the author of Running a Website with WordPress: A Quick Guide for Business Owners, available from Amazon in print and Kindle editions. He blogs, and makes media of all kinds at WebsiteDoctor.

More posts by Alastair McDermott

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