I had the pleasure of attending Barcamp Belfast at the weekend. We had a packed day of fascinating talks. I’m sorry to have missed out on a couple of talks in the afternoon, notably John Breslin, Michael from OpenApp.ie, and Paul Browne.
Here are some notes from my SEO talk on search engine optimisation and blogging, touching on the future of search results and numerous other topics.
- Why Blogs Are Good For Search Engine Optimisation
- informational and internal structure
- social interaction (niche/topical IBLs) and communication
- Why Wordpress, in particular, is great for SEO
- numerous SEO plugins
- ease of use
- When subdomains might be better than subdirectories
- blog.domain.com vs www.domain.com/blog
- SERPs real estate, page rank
- Establishing credibility
- great content
- presentation/design
- toolbar Page Rank as a credibility indicator
- Future of search results
- Google using user interaction data (from Analytics, Feedburner, free wi-fi, etc) to rate your site
- Personalized search
I hope to expand on these brief notes; I’ll see if I can get a full transcript of my talk online. Please leave a comment with questions or suggestions — see you all at the next BarCamp!
RSS Feed
By Email
Twitter
{ 5 comments… read them below or add one }
Hi Allistar,
Is there any chance you could give a sneak preview as to why you would use blog.domain over domain.com/blog?
I have a not-yet-live blog and I have it on a subdomain. I haven’t really thought too hard as to why I placed it on the sub but I’m 99% certain it’s the correct choice.
Cormac
Hmm, my bad, noticed I never answered this here (I answered by email).
So my thinking on using subdomains (blog.xyz.com) instead of subdirs (www.xyz.com/blog) is that subdomains work great on bigger sites – particularly those where you have a lot of content on the non-blog part of the site – it stands alone without the blog.
On the other hand, I think subdirectories are better for sites with less content on the main site, where the blog will be a major percentage of the site content as a whole.
More on this topic in future posts. Feel free to email me if you’d like me to talk more about this topic.
I was wondering the same thing as Cormac, thanks for answering that Alastair.
BTW, I absolutely love Dublin (and Ireland in general)…haven’t been there for a few years and want to go back.
well my question really does not have anything to do with blogging but about folders or subdomain
is there a difference between them for seo
Hi guys, thanks for the comments. I’m going to expand on the subdir vs subdomain thing in a future post – see my recent post on a month of blogging tips for more information!