Online Marketing Overview – audio and slides from my recent presentation at Dublin City Enterprise Board’s Enterprise week.
If you like this, you might be interest in our online marketing training courses.
Alastair giving the Online Marketing Overview presentation at Dublin City Hall
Notes:
An Overview of Online Marketing
Your Website: The Minimum
————————-The minimum I believe your website MUST have:
1. A professional appearance
2. What you do (Products/Services)
3. Contact information (minimum: phone number, email address and address)
4. Appear near or at the top in Google for your business nameWhy do you need a website?
————————–“Because everyone else has one” is not a good enough answer! What is the purpose of your website? What are your website’s Goals?
Goals
—–When someone arrives at your website, you generally want them to take one of the following actions:
* Buy something on the site (direct sales)
* Contact you (lead generation)
* Find information
Each of these is a Goal.Call to action
————–For every goal you should have at least one clear Call to Action. Examples:
* Click here to contact us
* Buy Now, Add to cartMeasure
——-To improve anything you must first measure it. You can track the number of visitors, where they come from, how long they spend on each page. Install Google Analytics free.
Apologies for the poor audio quality – City Hall is a wonderful venue but the acoustics made it difficult to get a good recording!
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{ 4 comments… read them below or add one }
Thanks for sharing your knowledge. I like the video, though I had to replay on some parts. I hope you won’t mind if I share this blog with my friends who are planning to own a website. I want them to be sure of their reason so that their websites will thrive longer. Goal… My goal has always been to share information and–to sell something, of course. :)
Good info for a beginner to know, nice post.
As long as we are moving towards technology, we have urge to do Online Marketing in order to promote ourselves among people within no time.. This Online marketing has reduced our time, effort as well cost.. As nowadays people are more addicted to technology, so it’s become necessary to catch them up through promoting ourselves or our product online..
Hi,
Thanks for great video,Every one on earth is not like you that want to help others.I can suggest to put information of this on OySite.com so many can get help easily.
Thanks once again for your help