404 WebsiteDoctor - Healthy site, healthy sales


  • Trademarks

    Eagle-eyed readers may have noticed that WebsiteDoctor® is now a Registered Trademark – Registration No. 247599, classes 41 and 42, with the Irish Patents Office. What do the symbols ® ™ ℠ © mean? Duet’s Blog has a great overview of what the different trademark (and copyright) notice symbols mean. Trademark Search Tools For those […]

  • Is It Possible for Your Website to Be Too Creative?


    Everyone wants their website to stand out from the rest. It’s important to have a unique website design that is visually compelling. Great graphic design can make a website look more professional and inspire trust in consumers. But is it possible to go too far when making your website look creative? There are certain user […]

  • Four Ways to Track Outbound Clicks


    As website owners, we put some effort into setting up analytics so that we can find out where people are arriving from when they appear on our websites. We know how many came from Google and organic SEO, how many came from PPC, what keywords they searched for, and who came from social media, etc. […]

  • Boost Sales Conversion Using Six Bulletproof Leads


    Your Website Has One Job – Closing the Sales Funnel.

    Your website is your mansion, your piece of web real estate. People drop in, but do they just look around or do they buy? To sell to them, your mansion needs some great rooms. Rooms as unique as every client. Each room, or sales page, is their final stop at the end of an advertising campaign. So whether you pull them in through ads, Twitter, Facebook, Google, guest posts, community events, or walks with your dog, make sure they get a unique url – a sales page designed for them alone.

    Tailor your landing pages to each customer type and your website sales conversions will soar.


  • Are You Making These Mistakes On Your Website?


    In this post I’m going to take a look at the website RieWriter.com, which is the website of poet and novelist, Rie Sheridan Rose. I’m going to analyze some of the issues with the site and offer some simple actions that she can take to massively improve the effectiveness of her website without spending a fortune!

    First Impressions

    My first impression of the site is that it is a fairly typical “self-built” website, built using WordPress and using one of its default themes. There is a very limited amount of design customisation done, in terms of adding an image in the header, and changing background colour.

    The fact that it’s built using WordPress is great because that means it is a user-friendly, powerful system that can be quickly and easily enhanced with thousands of plugins and themes, and there are lots of WordPress experts available to hand if external help is needed.

    Aside: I’ll discuss the look and feel in a minute, but just a word of warning on customization of the default themes: if you customise it through the theme control panel in the WordPress Dashboard, there’s no problems.

    However, if you actually want to edit any of the default theme files, be careful to use a WordPress Child theme, because otherwise you could lose your changes to being overwritten if there is an update for the default theme. In this case, though, I think the theme has been customised through the control panel only, so it should be fine.

    Okay, back to the site critique!

  • What Do Gaming and Highly Effective People Have in Common?


    The concept of gamification has been gaining popularity over the past 3 or 4 years, adding game mechanics like points, levels, competition, badges for achievements, these are all being added to non-game contexts, like special Foursquare badges – and discounts – being given by Starbucks for check-ins, points and badges for answering questions on StackOverflow […]

  • Building a Website with a Custom WordPress Theme


    I was recently asked what’s involved in integrating a custom design with WordPress,  i.e. creating a custom WordPress theme and then deploying a site with that theme:

    How much is the cost of professional website design + development, using WordPress? I’m looking for an average, say 20 page, website, built with WordPress, with a good design. I know how easy it is to build a site with WordPress, so I expect design to be the main cost. Is integrating a custom design with WordPress time consuming / expensive?

    To which I replied the age old answer given by engineers, designers, builder and creators in every field since time began: “It depends“.

    It’s hard to read a short specification like above and know just how much work is required. We don’t know exactly what’s what with the spec and the question becomes something more like “does the total package provide good return on investment for the total cost?”

    So here’s a quick run down of some of the steps involved in creating a custom WordPress theme from scratch and hopefully that gives you an idea of the scope of the work.