Rebranding as WebsiteDoctor

By November 27, 2008 Business 5 Comments
Update 2012: after much soul searching we’ve decided to roll everything under the WebsiteDoctor brand. Having multiple brands for similar business verticals was difficult for our clients to understand, and difficult for us as a small business to maintain. We’ll be leaving this post here for educational purposes but please note that the information is now out of date as of 2012

There have been a lot of changes around here so I want to explain what’s been happening with the business, particularly for my friends and peers online. You may have noticed that the blog now redirects to, that we have a new brand and great domain, and that we’re now offering training services! I owe people an explanation, so here goes!

Why so quiet lately?

WORC elearning demoLogOn’s blog has been quiet for the best part of a year now, but it’s not because we’ve gone out of business! In fact we’ve been really busy completing some awesome projects – like building a complete custom e-learning environment from scratch for the International Federation of the Red Cross (in 7 weeks!), like building beautiful websites like, fantastic designs like’s main website and custom WordPress templates like their blog – my personal favourite of all the design work we’ve done so far. (But wait, aren’t we an SEO company, not a web development company? I’ll answer that in a paragraph or 3).

Precious engagement ringsAnother reason I’ve been very quiet is that I’ve been busy with offline social networking with many businesses in Dublin and around Ireland through networks such as DCEB LINK!, The Kaizen Group and Networth. I’ve also been busy giving seminars, presentations and training courses, like my recent presentation to the ICES group on Making Money Online, and for DCEB Enterprise week at City Hall, an Online Marketing Overview.

HotelsInOne blogUnfortunately other important things got left by the wayside: like getting this website up and running and reflecting the quality of service we provide. It was quite uncomfortable giving people website advice when this site was a mess, and I didn’t want to draw attention to it amongst my web development and SEO peers, because hey, we’re a tough audience! But it’s finally good enough to unveil.

Now we’ve taken these first steps towards “Heal thyself, physician!”. This site will continue to change and improve, probably on a daily basis for the next 3-4 weeks, and hopefully it will continue to evolve ad infinitum. I’d appreciate any feedback and comments you have.

What about the brand/business direction changes?

The last 2 years have been very educational for me – as a recovering geek I’ve been soaking up every bit of business knowledge I can get my hands on. Business is a fascinating world (I’m really looking forward to getting to Level 20 and get the new abilities).

Over the course of the last year or two I realised that the brand is fantastic in many ways (I really love it!) but also sadly it is somewhat limiting and not descriptive of where I want to take the business.

WebsiteDoctor and LogOn are divisions of the same company To that end I read a lot of good books (thanks in particular to Dr. Weiss’s book The Ultimate Consultant for naming advice ), brainstormed with peers, friends and family,and after many, many late night discussions, we finally decided that WebsiteDoctor was the right brand for where the consulting and training business was going to go. I was able to acquire some great domain names including the .com you’re visiting now.

WebsiteDoctor is the training and consultancy division of LogOn Internet Marketing Ltd. is the web development and search engine optimisation division!

Are you going to resume blogging now, or what?

Short answer:yep.

Longer answer: now that we’ve got our ducks in a row on the business side, and put shoes on the cobblers children (got our own site in order), I’m going to be blogging a lot more often again. Stay tuned. I’ll also be experimenting with using Twitter, which I’ve had mixed feelings on – thanks in particular to @TomRaftery for some really great advice on how to use it without suffering from overload.

What’s next for Website Doctor?

We’re running several training courses and seminars in Dublin over the next 4-6 weeks. We hope to have some high quality video available online after those. Stay tuned to the blog for special offer discount codes on the training courses and seminars, and for more updates to our services.

Finally, if you got this far, thanks for reading! If you have questions or advice, please get in touch.

About Alastair McDermott

Alastair McDermott is an online business and technology consultant specialising in helping B2B and professional services businesses to sell more online.

With a background in software, web design & development, internet marketing and search engine optimisation, he has been building websites and software since 1996 and is a ten year veteran of using WordPress.

He has co-founded several software, web and information based startup companies and has provided solutions for many large Irish and international organisations.

Alastair blogs, and makes media of all kinds at WebsiteDoctor. Follow him on Twitter at @WebsiteDoctor or .


  • Reintroducing... - Irish SEO, Marketing & Webmaster Discussion says:

    […] instead of an introduction, this is written mainly for you guys – my apologies for going AWOL A New Beginning | Website Doctor __________________ Internet Marketing Internet Marketing […]

  • Mike Spratt says:

    Welcome back!

    I’d be interested in hearing what you have to say about twitter.

  • RingJohn says:

    Best of luck with the new site Alistair. Its looks very professional.

  • George says:

    Good luck with your new venture. I may be need your services at some point in the future.

    All the best

  • Facundo says:

    Congratulations on the new site! Great approach towards the re-branding, the message is sent accross really well.